What is Affiliate Marketing ??

In affiliate marketing, you encourage others to promote your products/services on your behalf for which you share your margin with them.

It’s like setting up your own army (of affiliates) who work hard to promote your products/brands/services every day and night and thus increasing your business’ sale.

And I believe this margin sharing is worth investing, since you are paying for the conversions only, whereas in case you hire a marketing professional or you invest in advertisements you will be paying either for the salary of the marketing professionals or for just the impressions of your product’s ads.

In case of affiliate marketing, your burden of work also reduces, as there are these affiliates who will be taking care of your monthly sale, just to maintain their own monthly income, and now as a business owner you can focus your time on other works better.

POST AFFILIATE PRO vs OMNISTAR – Run Your Own Affiliate Program for Marketing your Business & Products

For starting an online affiliate marketing program you need a website (live & fully functional) to which you can link your affiliate marketing software.

• Register a domain name for your website 
• Get a web hosting for your business website 
• How to build a website

If you already have a website, then what you need now is just a platform for affiliate marketing.

The 2 most noted (& widely used) affiliate marketing softwares present in the market are:

1). POST AFFILIATE PRO

2). OMNISTAR

More or less both of them are good in their own terms, and I will be discussing here POST AFFILIATE PRO vs OMNISTAR comparison.

POST AFFILIATE PRO:

This Affiliate program software allows you to easily start your affiliate campaign for your business.

Features-

1). USER INTERFACE

• It provides Multi Lingual Support, which is a good thing if you are looking for broader target audience.
• It has Customizable Affiliate interface
• Pre designed themes are available
• It offers Web 2.0 based client-server architecture
• Provides Multiple Merchants/Affiliate Program Administrators, furthermore it also have an option for Mass Payments.

2). TYPES OF COMMISION

Talking about the most important part of the marketing, commission..

• Post Affiliate Pro offers you a Multi Tier commission system
• You can make use of Commission Groups option
• Another important feature is an option for providing your valuable marketers “Performance rewards”
• Action Commissions (action based on your website, whether for click or for impression it’s upto you)
• You can use “Recurring Commissions” option for providing recurring commissions to your marketer.
• You can even Split Commissions with Post Affiliate Pro
• Another amazing feature is you can even provide Lifetime Commissions to your marketers using this software to attract more affiliate marketers from the market.

3). PROMOTIONAL BANNERS

It provides several options like promotional links, promotional banners, etc to you right in your dashboard, through which your marketers can promote your business well.

4). EARNING REPORTS

You can track earnings in your dashboard and the commission split also, which is an important part of your business marketing campaign.

5). VARIOUS TRACKING METHODS

It also offers, several tracking methods based on ip tracking, cookie tracking for 30 days window.

In short it offers you all the things necessary for starting and successfully running an affiliate program.

Try Post Affiliate for Free

OMNISTAR AFFILIATE SOFTWARE

Omnistar on the other hand also provides most of the features mentioned in the Post Affiliate Pro (just because they are major competitors to each other in the market) other than that following are the features that makes Omnistar different from Post Affiliate Pro.

Features

• It provide you a “Social Share option” through which your affiliates can directly share the campaign on the social media
• You can make use of Popups on your website for promoting referral program
• Get Feedback from your customers with an available option for getting feedback through Omnistar’s dashboard
• Your affiliates can even create coupon codes for your referring customers

Try Omnistar Affiliate Software Free

Conclusion: POST AFFILIATE PRO vs OMNISTAR

These two softwares are capable of helping you launch an Affiliate program for your business.

It will be better to try both of them for free in the starting and make your own decision as per your requirements.

Since both of them are good, it depends which one suits your requirements better.

You can ask your queries below, do not forget to share!

The post Post Affiliate Pro vs Omnistar appeared first on Paraamarsh Business Blog.

Best Payment Gateway For Small Business

1). CCAvenue

CCAvenue is one of the best payment gateways, available for all sizes of businesses.

It is free to use for the 1st year hence your customers will be paying 2.0% per transaction as TDR. Furthermore, after 1 year you will have to pay INR 1200/- per financial year as an annual maintenance charge.

It is easy to integrate with your apps and websites, it provides you several options like customizable checkout cart, where you can add your own logo and contact details so that the payment page looks like a part of your website itself.

Process of setting up and documentation takes around 4-7 days and you can start collecting payments online onwards.

Best for Sole Proprietors, Partnership firms, LLP as well as for Pvt Ltd.

2). Razorpay

It was started by some IITians, and no wonder they have always got their name in to the lime light due to their innovations in technology and ofcourse just because it was started by IITians again

Previously their integration process was the most tedious task to perform, but with time they have improved in everything now.

Now you can collect payment on whatsapp, sms, email, QR, or literally through any method easily. And with these changes they have become my new favourite and pushed Instamojo in simplicity towards second spot now!

3). PayTM

PayTM has recently started its service of online payment gateway, but the best thing is it is easiest to integrate. They charge TDR of 1.99% per transaction.

You can even send and receive payments via PayTM app through just your mobile number.

Best for all sizes of businesses, most suitable for the small businesses.

4). PayuMoney

Part of PayuBiz, Payumoney is also easy to integrate payment gateway, whose support is undoubtedly excellent. You will get a dedicated account manager even after you signup with them.

There process is simple and integration is simplest. They have options of integration for all the carts and platforms.

Best for all business sizes.

5). Paypal

This American payment gateway provider is the most easy to use, easy to integrate in addition it is ready to start receiving and sending payments online worldwide, even in several currencies.

All you have to do is to signup with Paypal, fill up your business details in their form and add the bank account details.

After doing this you will receive 2 unique amounts between INR 1to INR 2 in your bank account with them. And you just have to enter those 2 amounts in the paypal dashboard to verify it’s your bank account.

And you are all set to receive payments online, that too in several currencies.

Best for small and medium scale Global Businesses.

6). Instamojo

Instamojo is not that big in the market but no doubt they have come up with the most easiest way to collect payment.

Moreover with Instamojo you can even collect payment by sending link through whatsapp, facebook, instagram or even emails.

It is the best payment gateway in India for small businesses for start collecting payments online since it requires no IT skill at all to setup.

Best for small and medium scale businesses.

How payment gateways work?

Payment gateways make you their submerchant hence letting you start receiving online payments by providing their secure website and IT infrastructure.

In return of which you have to either pay them per transaction amount or annual fixed charge or both.

Process Involved:

Drop your queries in the comment box and also let us know if you have find any other payment gateways better than these mentioned.

Do not forget to SHARE

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