1. Start small: Don’t try to do everything at once. Start with a minimal viable product and then improve it as you go. This can help you keep costs low while still testing the market.

2. Use free tools: There are many free tools available online that can help you with everything from building a website to managing your finances. Take advantage of these tools to save money.

3. Work from home: If possible, work from home or a shared workspace to avoid the cost of renting an office. This can also help you save on commuting costs.

4. Hire freelancers: Instead of hiring full-time employees, consider hiring freelancers to complete specific tasks. This can help you save money on benefits and other employee-related expenses.

5. Bootstrap: If you can, use your own savings or borrow from family and friends instead of taking out a loan. This can help you avoid debt and keep your costs low.

6. Focus on marketing: Focus on low-cost marketing tactics like social media, email marketing, and content marketing to get the word out about your business.

7. Barter: If you need a service but don’t have the money to pay for it, consider bartering with someone who needs your product or service.

8. Negotiate: Negotiate with suppliers and service providers to get the best possible deal. You may be surprised at how much you can save by simply asking for a lower price.

Remember that starting a business on a budget is possible, but it will require hard work and creativity. By being resourceful and keeping your costs low, you can increase your chances of success.

The post How to start a business when low on budget appeared first on Paraamarsh Business Blog.

We will be discussing the Pros and Cons of starting an Online Business here in depth, with my experience of past 5 years.

Pros of starting an Online Business as a beginner:

• Easy to start
• Requires lesser capital comparatively
• Has reach to multiple cities from the start
• Can be done along with fulltime/part time job
• Independence and not working under someone else

1. Easy to Start:

The best thing about online businesses, is that you get a website or app, have products to sell and you are ready to go.

Facebook provides option on personal accounts too to run ads, as simple as that.

People even are selling online through instagram pages and whatsapp.

2. Requires lesser capital comparatively:

Since online businesses can be started and operated using a pc/laptop, internet connection and products to sell, you can save much on lease/renting a office or warehouse space for the start.

One can operate it from home with no much hassle. And requires no shelves, no shops or fancy showrooms where the major chunk of money goes for offliners.

3. Reach to multiple cities from the start:

This is probably the best thing about running an online business.

In an offline business, you only reach customers of that area or at most of that city. But in case of online business, you have reach to whole country’s customer base right from the day 1.

And that improves you chances of growth and getting orders.

4. Can be done along with fulltime/part time job:

I have seen several entrepreneurs, who have not left their regular job and are doing online business with great success especially on amazon.

And this is one of those benefits that online business has to offer to their owners. Since all you have to be good at is selling online, and you hire a guy/girl for packing and labelling of orders everyday and you are done.

5. Independence and not working under someone else

Online business just like any other business provides self dependency and freedom from 9-5 hassle.

It provides a sense of independence and self sufficiency.

Cons of starting an Online Business as a beginner

• Huge competition in the market
• Difficult for smaller players to get orders
• Financial stability is a myth
• People copy your idea and end up ruining the market

1. Huge competition in the market:

With the massive growth in past decade, this segment is getting saturated. With lesser advertisement alternatives of facebook-instagram and google ads, it is becoming difficult and costlier to get orders and keeping the ROAS profitable.

2. Difficult for smaller players to get orders

If you are new with low customer base and low following, it will be difficult for you to get orders. As people don’t trust new online businesses, all thanks to scamsters who have ruined the trust factor recently.

3. Financial stability is a myth

If you are bootstrapping, you will find it difficult to manage funds enough to be able to keep business and you personal finances stable.

Better you get VC or angel investment as soon as you can get it.

4. People copy your idea and end up ruining the market

People in Indian subcontinent have a habit of copying things and not doing something new of their own.

As soon as you come up with something fresh and new, somebody will try to copy it and bring in their cheap copy of it in the market. And ultimately end up ruining the market for both.

The post What are the Pros and Cons of starting an Online Business as a Beginner? appeared first on Paraamarsh Business Blog.

Since suppliers are the backbone of dropshipping, we should focus well on finding the best suppliers out there before starting up. Otherwise, all your money and time will go to vain.

As per our research, we have found following reliable ways to find most reliable suppliers for dropshipping business.

Find Reliable suppliers for Dropshipping, through :

• SaleHoo
• Modalyst
• Spocket
• Oberlo
• AliExpress + Ezusy.
• Suppliersdata
• Doba
• Wholesale2B
• Worldwide Brands
• Wholesale Central
• Sunrise Wholesale
• MegaGoods
• InventorySource
• National Dropshippers.

Salehoo:

SaleHoo provides a wholesale supplier directory that connects dropshippers to suppliers. Suppliers from a variety of different niches. It is a well-known dropshipping marketplace along with others such as Alibaba.

Modalyst:

An automation software curated for dropshipping with aliexpress with shopify and wix.
Get the whole list of suppliers and fetch their products directly to your store.

Spocket:

Discover best US and EU products and suppliers on spocket and dropship them easily

Oberlo:

Oberlo is a shopify app that provides a whole directory of dropshipping suppliers, which you can directly fetch to your shopify store.

Ezusy:

Its a plugin for woocommerce, where you can first find the suppliers on aliexpress website and fetch them to your woocommerce website with the help of this plugin.

Suppliersdata:

It’s a directory of wholesale suppliers and dropship suppliers in USA. Database of 1800+ US Based dropship and wholesale business for eCommerce owners.

Doba:

Doba is a marketplace of manufacturers and suppliers under one roof. With Doba, you can search through wholesale products in your niche and fetch them to your website on almost any platform.

Wholesale2B:

It is a directory of 1 million products and suppliers, you can purchase from them and they handle the shipping. They have simplified the dropshipping for you, and one can import the products to their website too.

Worldwide Brands:

It is also a directory of wholesalers and dropshippers worldwide, they provide database for one time charge.

Wholesale Central:

Another directory of 1000 sellers, where you can find the products and suppliers of your niche. Since it is a directory, you can easily search according to your category.

Sunrise Wholesale:

It is a wholesaler marketplace with around 20k products. You can find and fetch products directly to your website.

MegaGoods:

MegaGoods is a distributor and dropshipper for wholesale home and appliances products such as clocks, kitchen items, televisions and more.

InventorySource:

Inventory Source is a dropship network that provides access to around 200 suppliers and allows you to sync your inventory and auto-upload product data to your website.

National Dropshippers:

The mostly have metallic items to dropship, but have huge product database.

Before starting dropshipping business, we advise you to kindly go through all of them or at least most of them.

You must be prepared and sure about the supplier/suppliers with their product quality, dispatch time, delivery time and return policy before you start.

The greater the research you do before starting, higher will be your success rate and will go long term.

You can refer to these articles too:

• Start a Dropshipping Business with No money
• Free Shopify apps to start a successful Dropshipping Business
• Dropshipping – How to start a Dropshipping Business

The post Dropshipping – How to find Reliable suppliers for Dropshipping appeared first on Paraamarsh Business Blog.

After reading this article you’d have saved at least half of those hours you would have been spending on app research.

Shopify’s app store has apps related to every other site functionality you are looking for your store, whether it is social media marketing, push notifications, apps for collecting customer reviews and so on..

So let’s not waste much of time and get going with the list you came looking for..

Free shopify apps to start a successful dropshipping business:

• Trust Badge
• Product Reviews
• Oberlo
• Kit
• Order Printer
• SEO Site Audit, Benchmark Hero
• Printful
• Klaviyo
• PushOwl
• Rewards and Referrals by Swell
• Compass
• Upsell and Cross-sell Products
• UserGems
• Sales Notification by MPS
• Tidio Live Chat

1. Trust Hero – Trust Badges

Before starting an online store the first thing that you should focus on is customer’s trust. And that builds up with additional security features & payment options that you offer to your customers on your website and promising them a secure transaction with a Trust Badge.

And the Trust Hero- Trust Badge can help you achieve that. What this app does is it will create and display payment badges on your product pages, so that your site visitors feel more assured that their information and transactions are well protected.

And this is the most basic thing that most of the dropshippers lack these days, as they are unaware of the fact that people can’t pay you for whatever you are selling until they trust you. Building trust and faith is the foremost principle of running a successful dropshipping shopify store.

2. Product Reviews

Product reviews are not the second step, but the second most important thing to keep in mind for running a successful dropshipping business on Shopify.

What most of the sellers and dropshippers don’t understand while selling stuffs online is.. people are buying online just looking at the product image, reading description and bit of trust on your site. But there’s one more thing that affects the buying pattern most is customer reviews on the product.

According to an eMarketer report around 98% potential customers or site users look at them and consider them before they make a buying decision.

Using this app you can encourage your buyers for a feedback which subsequently will help build more trust and prove usability of your product by adding customer reviews to your products.

3. Oberlo

Oberlo is the goldmine for the dropshippers. This single app will provide you with all the dropshipping suppliers to source the products you wanted to sell and when you get an order you can fulfill it directly through your supplier through Oberlo. Your suppliers will ship the product to your customers for you. There’s no need to worry about packaging or shipping it yourself.

Oberlo is the key to the success of any dropshipping store running on Shopify.

4. Kit

After starting a Shopify Store, what’s next thing to do is to bring in site visitors and convert them into valuable buyers. This is done mostly by digital marketing.

If you are a digital marketer fine! but if you are not you can not success without it.

This app is like a virtual digital marketer helping you run your Facebook ads, email marketing campaigns, and get performance updates. Powered by artificial intelligence, it will help you find potential buyers on Facebook and Instagram, and send them targeted “messaging and offers” at the right time. Kit even works while you sleep.

5. Order Printer

This app allows you to customize your invoices and helps you set and print it in bulk. Though it is not so much applicable to a dropshipping shopify store, but for shopify’s ecommerce stores. Though it can be helpful if you want to maintain your invoices and account books properly.

6. SEO Site Audit, Benchmark Hero

This app is basically your virtual SEO guy that tells you the stats of your website’s SEO, helps improve visibility on Google, and tells you about why and what pages are underperforming and why, so that you can fix them and make the SEO work for your conversions.

7. Printful

This app is like a sibling to Oberlo for print on demand products. What it does is, it syncs with your shopify store for t-shirts, mugs and other print on demand products and when an order comes, printful will print and fulfill it on your behalf to your customers,

Using this app you can start your print on demand dropshipping business, which is something different kinda dropshipping business and have higher chances of success too just because you will be doing something different.

8. Klaviyo

It is a marketing automation software that connects to your Shopify store, and builds automated email sequences, target campaigns based on buying behavior, and get rich customer data to boost your overall marketing strategy.

This app is must for your successful dropshipping shopify business for maintaining and boosting sales.

9. PushOwl

What it does is it recovers your abandoned carts by push messaging. And increases sales, when you have high number of visitors but less conversion rate.

Low conversion rates dues to cart abandoning is something which almost every other ecommerce business faces and using this app to increase your conversion rate can be quite helpful for increasing sales.

10. Rewards and Referrals by Swell

This app provides you an option to offer your loyal customer with reward points. It also provides options for referral reward points. Which can help you boost your sales by referral marketing.

11. Compass

Compass hels you analyze your ecommerce metrics for your shopify store and compares it against your potential competitors. Helps you give right marketing direction.

12. Upsell and Cross-sell Products

It is a great art to increase your cart size every time a buyer reaches your checkout page.

It basically offers customers related products to the one they are already buying so as to increase the no of products in the cart. It is used by every other successful ecommerce business worldwide.

13. UserGems

This app makes it easier for you to find influencers among your customer base who are actively promoting your brand and have an established, engaged audience.

This app will send you a notification about influential customers who are sharing about your brand, and you can kick off a deeper relationship from there.

If you are unaware of influencer marketing you must start reading about it because, majority of brands and even dropshippers these days are utilizing this domain to bring in brand reputation as well as repeating customers.

14. Sales Notification by MPS

This app uses social proof to show users which products others have bought. This helps widely to build trust with your brand to encourage sales by showing potential customers what past customers have purchased.

Remember what i said in this article before?? TRUST.. it is the key to every ecommerce businesses’ success.

15. Tidio Live Chat

Though I have listed it in the last, but this one is most important for every dropshipping and even every online store to connect directly with your customer in real time.

Live chat is one of the best ways to do that. Through this you are available to your customer’s query in real time and that quick answers build trust in customers’ mind. And this is what is needed to make huge sales.

Shopify’s app store have thousands of apps that you can explore as per your need. We have just tried to simplify your search and save your time.

If you have used some other apps and have proved to be part of your success, feel free to share it with us.

If you haven’t signed up with Shopify yet you can do that here.

Wishing you a great success in your venture. happy Selling!

The post Free Shopify apps to start a successful Dropshipping Business appeared first on Paraamarsh Business Blog.

Sounds interesting??

Yes it is..

So let’s first understand the business model of Dropshipping.

How does Dropshipping Works ??

It is most easiest way of doing business and earning money online, if properly understood.

The dropshipping model involves “no inventory management at all“.

All you have to do is to carry forward the order you received from your customer to the supplier along with the shipping address of the customer, and the supplier will ship the item directly to the customer.

To make it more clear for you guys, let me explain it with an example.

• Suppose your customer buys an ‘X’ product on your website, listed as $200 of selling price
• What you do now is, you carry forward the shipping details to your supplier and buy that product from your supplier at (say) $100 on your customer’s behalf
• Since you have bought that product from your supplier on your customer’s behalf, your supplier will ship the product directly to your customer.

That’s it! all you have to do is to take orders and carry forward to the supplier.

And you can earn the margins around $100,000 per month depending upon your monthly sale and margin percent you are able to make.

So basically, your customer will be buying a product virtually from you, and you will be buying that product actually from the supplier on your customer’s behalf, and margin remains with you.

This is how dropshipping works..

Now that you know how does this thing actually works, you must be thinking of to how to start a dropshipping business.. aren’t you??

How to start a Dropshipping Business with almost NO Investment

Dropshipping business requires following things:

1. Product niche (specific categories works well)
2. A website (online store)
3. Payment gateway (to receive payments on website)
4. Business registration (in some countries)
5. Supplier/s (most importantly, ofcourse)

So, how will I get all those “huh” ?? (wondering)

Don’t worry I will tell you everything..

Before you start, you have to make sure what products you are willing to sell. And this is the most important part of starting a business.

Since your future earnings will depend upon the product niche you choose.

You have to do research for what kind of products do well and have higher margins in the market..

Though you can do it manually by searching on amazon and ebay with the categories you are willing to sell, there are few websites nowadays who can help you find the perfect product to sell..

1. Salehoo
2. Oberlo

Most of your hard part can be solved, if you are ready with the perfect product list.

Now comes, the crucial part.. A website.. your online store..

How to get a website for start selling dropshipping products

There are broadly 2 options:

1. Woocommerce website (wordpress)
2. Shopify (recommended for ease)

If you are freindly using wordpress and its plugins, you can create an online store with woocommerce theme and plugins on wordpress easily.

If you are not friendly with WordPress, you can go with shopify.

shopify is the most favourable option of majority of dropshippers around the world, just because it is built for the dropshippers at the first place.

Now comes the payment gateway for the website, so that you can start receiving payments on your website from your customers.

Best Payment gateways for online businesses

I have already written an article about the best payment gateways, you can refer to them as per your requirement:

• 10 Best payment gateways in UK for receiving payments
• Best payment gateways in India

You might also have to get your business registered before you start selling in some countries, do check with your tax expert friends for that.

After checking all the things above, you need to find suppliers for the product list that you have created.

What I have found people doing these days for dropshipping is.. they are using aliexpress for supplying products for their dropshipping websites.

Products on aliexpress are sold at very low cost and you can pick products from there for selling on your website.

This provides you ample opportunity to sell products at better price, and earn huge margins.

You can directly synchronize the products from aliexpress to your website using few plugins.. both on the woocommerce as well as on the shopify.

Plugins for Dropshipping

Some of the plugins that you can use are:

• EZUSY (for woocommerce stores)
• Oberlo (for Shopify stores)

Using these plugins you can directly manage prices and aliexpress products on a single dashboard and can also manage your margins.

If you are not friendly with website development, etc I advise you to don’t worry about that and sign up with shopify.

Just because the price you will be paying them can be easily adjusted among the margins you can earn through this business.

Get 14 days free Shopify trial

Start selling now.. If you are facing any difficulty throughout the process ask me in comment section or you can directly ping me on my FB profile.. I can help setting up your store for free (perks of being my subscribers )

I wish you guys good luck for your business venture.. hope you will succeed and will thank me later

The post Dropshipping – How to start a Dropshipping Business appeared first on Paraamarsh Business Blog.

You must have heard of dropshipping business model and its potential. There are millions of articles out there that will tell you to sign up for basic plans, where ultimately you will have to pay some amount to start with.. Fair enough you will always have to pay for the services you have subscribed to.

But, I am gonna tell you a way where you can start your dropshipping business for No money at all..

How to Start a Dropshipping Business with No money

So.. how does it work? and how shall we start??

Valid questions.. and the answers to these questions will be answered in this article below.

Before that, let me ask you.. what exactly do we need to start a dropshipping business??

• A website (online store)
• Products to sell (list of products)
• Suppliers
• Product synchronize to your website
• Payment gateway

These are the most basic things one need to have to start a dropshipping business..

( You can refer to this article for detailed knowledge of dropshipping business:

What is dropshipping | Start a dropshipping business )

Now let’s talk about those things which may require some amount of money to spend ..

1. A website: for buying a domain name, and web hosting
2. Product Syncing plugin for your website

These are the 2 things which require funds to spend before starting a business. So let’s start cutting the cost with these 2 only..

You can buy a cheapest domain name starting at $0.48 and web hosting starting at $1.53 .

This is the only cost that you would be paying for a website. Though you can always go for free wordpress website with yourname.wordpress.com as the website name. But It will not look like a working online store to the customers.

That’s why I advise to go for the cheapest domain names and cheapest hosting instead.

Now talking about the product synchronizing plugin.. I suggest you to create a website on wordpress (installing free on cpanel of web hosting) and install “ezusy” plugin by free signing up with basic (free plan) of ezusy.com

It will provide you free 150 products to synchronize from aliexpress to your woocommerce store. Which is fair enough to start a business without spending any money.

You will not find the name of this plugin anywhere else, probably because they don’t pay the bloggers for customers.

But trust me, I’ve found this plugin after a long research and have tried too, before I am writing this article.

It can solve half of your problems right away.. I have felt that too for my website..after I found this.

Now all you have to do.. is to:

1. Buy a domain name,
2. A cheapest web hosting plan,
3. Install the wordpress from the cpanel (which is free ), and then
4. Install the storefront or any other free woocommerce theme along with free woocommerce installation
5. Now create a free account with ezusy.com and you will find a plugin there to install on wordpress.

(refer to the video)

You are now all set to start selling products from Aliexpress on your website for dropshipping.

All you have to do now is to go to aliexpress.com open the products you want to sell. And you will find a blue ezusy icon beside that product image.. just click on the image to upload the product to your ezusy dashboard.

Now from ezusy dashboard you can set your own prices to the products and push them to your website from the dashboard.

This is the most cheapest and most easiest way till now one can find to start a dropshipping business, with no or least possible money.

You can ask your queries regarding store setup in the comment section below.

The post Start a Dropshipping Business with No money appeared first on Paraamarsh Business Blog.

All you have to do is to enter into an agreement with the other partners, agreeing on the terms on which the business will be handled and managed by the partners.

But before you go for the agreement there are few things every partner must keep in his/her mind.

Things to Consider When Entering Into A Business Partnership

1). Compatibility Check

Just like choosing a life partner, you do several compatibility checks before you enter into a marriage or engagement you must think several times about if that other partner/s is/are compatible with you.

Since once you enter the agreement you will be working together and if you guys do not understand each other well then the Business is gonna suffer for sure.

2). Partners must be complimentary to each other

It is important in a Business Partnership that the things that you can’t do well for a business your partner/s must be able to fill up that skill gap well.

Every partner need to be master in their own field, and all of them must be taking care of their own work departments. This will make them mutually exclusive at their work and thus will make each of them more valuable asset for their firm.

Since they will not be putting their nose in other’s work, partnership will go well and each of them will be able to grow their own departments well working together progressively

3). Common Long Term Goals

Before you enter into a Business Partnership you must enquire with the other partners about their long term life goals. It is important to have common long term goals, since your company’s future will depend upon it.

If for example one of your partner is not seeing himself/herself doing business anymore in after 5 years or say after 10 years then this is going to be tough for you to be with him/her in a same business.

4). Seriousness about the Business idea

Before Entering the agreement, whether it’s you or any of your partner.. if any one of them doesn’t have faith in the Business Idea, then he/she must not enter into the Business Agreement.

Company once formed and start running, your employees will be dependent on you and thus you have to be damn serious about your business, and should take the steps wisely.

5). Fair Share in the Business

If you are entering into a Business Partnership, it’s important that each of the partner must invest (in terms of money and hard work) in equal proportion and not just 1 or 2 of the partners doing all the work.

And all of them must get a fair share in the business’ profits/losses and not just 1 or 2 of them are taking the burden of others for some reason.

• Also Read How to Become a Business Partner in an Existing Business in India

From my past business formation ( both successful and unsuccessful Business partnership attempts) experiences, aforesaid points were the things I learnt from those experiences and I truly believe each of you reading this article should seriously consider them before entering into any Business Partnership.

Drop your comments in the comment box. Wish you good luck for your business.. do not forget to ‘SHARE‘.

The post Things to Consider When Entering Into A Business Partnership appeared first on Paraamarsh Business Blog.

If you have recently planned to enter into a partnership with an existing firm, then you and that firm will be writing a new partnership deed on new profit/loss sharing terms.

• Also read Things to Consider When Entering Into A Business Partnership

How to Become a Business Partner in an Existing Business in India

For becoming a business partner in an existing firm, Section 31 of the Indian Partnership Act, 1932, says that you need the consent of all the existing partners of the firm to be ready to add you as a new partner.

And for adding a new partner the whole business terms will have to be re-written on the partnership agreement you will be signing with them.

Introduction of a New Partner

At the time of execution of the “process of introduction of new partner “, all the present partners along with the new partner (to be introduced) must be present with the witnesses.

All the partners must provide the original copy of their PAN (Permanent Account Number) Card along with the copy of residence proof.

The date on which the new partnership deed is executed, the previous partnership deed shall stand superseded.

The person introduced in the firm does not hold the liability of any previous acts of the firm, before the introduction of the new partner.

Note that the aforementioned procedure is the broad overview of the procedure and you must consult a lawyer or a CA/CS for taking valid advice regarding the subject, this article is based on the actual research I did during the formation of one of businesses.

You can drop your queries in the comment box, and we’ll try to bring in new articles written by the CA itelf related to the company startups, etc; so that you can ask them more queries in detail. Keep reading and keep sharing.

The post How to Become a Business Partner in an Existing Business in India appeared first on Paraamarsh Business Blog.

On all purchases Fiverr charges purchasing fee. Orders upto and including $20 are charged with $1 and orders above it are charged with 5% of the total bill

I heard about fiverr when I left my full time job for further studying before starting up my own business, and when I was looking for freelance jobs to cope with my monthly expenses.

How To Make Money Using Fiverr Marketplace

Fiverr offers you a huge marketplace for selling your services online. All you have to do is to signup which is completely free. And create a gig for start selling.

Signup

What to Sell ??

Since Fiverr is a very huge marketplace and there are plenty of designers and digital service providers working on a same vertical, there’s a huge competition too for the common services like designing websites and designing logos.

Now, If you want to earn some good amount you must try selling services which are exclusive and are less available in the market, in that case you will be able to charge more amount.

Here are the few services which you might like selling yourself:

• Sell Tutorials
• Logo Designing
• Sell Apps
• Resell Fiverr Gigs
• Advertising Gigs
• Landing page designing
• You can sell eBooks
• Try selling Software
• Sell Web Design
• Video Creation & Editing
• Banner creation
• Photoshop editing work
• Testimonial / Audio / Video gigs
• Social Media Gigs for example -“get likes, followers etc.”

There are several other things which you can start selling on Fiverr and you can make easy money out of it. You must write down your skills in a list and start researching for few hours before creating any gig.

Steps to start selling on Fiverr

Step 1: Sign Up for the Fiverr

(Make Money Using Fiverr) Signup Here

Step 2: Create a Gig

After signing up you will see a home screen like displayed below, just go to the selling option and you will see “Create a gig” option.

Create a gig with a “Gig title” as per your interest of work, select the category and enter the appropriate tags to increase your visibility among the various similar gigs.

You can set plans and prices for selling, with the title, description, ad images along with additional charges that you will be charging the buyer.

Step 3: Publish Gig

After successfully adding the images and other required details that you want to display on your gig. Save and Submit the gig for start selling.

Conclusion:

Overall Fiverr is a good source of earning money online by just sitting at home. And I have seen people earning thousands of dollar per month here. All you need is a proper planning and catchy gigs.

You can ask a query related to Fiverr and feel free to share your views in the comment box below.

The post How To Make Money Using Fiverr appeared first on Paraamarsh Business Blog.