Another reason for finding Paypal alternatives is.. I am an Indian user, where due to RBI’s restrictions it doesn’t provide us complete features. For example we can not use it as a wallet for sending/receiving money to the Indian users like any other user in US.

Though it’s easy to use and easiest to setup with your website, it still have several drawbacks which always makes one think of finding an alternative to Paypal.

And when I started browsing for similar, trustworthy alternatives to it I ended up making a top 5 list of Paypal alternatives.

Best Paypal alternatives for Bloggers, Freelancers and even for SMBs

1). Payoneer

Payoneer has emerged as the best alternative to Paypal in the recent years. It provides you with a Payoneer prepaid Mastercard for making online payments and for withdrawing your earned and received money.

Best thing is it is now available with most of the websites which previously used to offer only Paypal as option or no option at all. For example: you can use Payoneer for receiving Amazon’s affiliate money in any country where Payoneer works.

The Good:

• Easy to setup
• Provides best and efficient conversion of money
• Supported by upwork for freelancers
• Provides an option to receive Global Payments in Local bank accounts (which is the best thing)

The bad:

• Comparatively high ATM withdrawal rates
• Customer Service not up to the mark

Signup here with Payoneer and you can get free $25 in your account.

2). Skrill

Skrill is no doubt the best alternative to not only Paypal but also to Payoneer since its transaction rates are lowest and the best in the market for receiving and sending online payments.

It is most easy to setup, in addition it is most easiest to use too.

Signing up for Skrill is free you can sign up here

3). Stripe

Stripe provides you an option to use Buy button on your website, to start receiving payments on your website just like Paypal’s buy button.

The best thing about stripe is its low transaction charges 2.9% + 30cents, which makes it one of the best paypal alternative.

The Good:

• Low transaction charges, furthermore there is no AMC.
• You can integrate it with most of the major ecommerce platforms like shopify
• You can receive payments from all over the world

The Bad:

• It is available for the merchants of US, Australia, Ireland, Canada and UK only
• Requires programming skill to integrate (needs sandbox testing)
• There’s a Waiting time after transaction for receiving funds

Signup with Stripe for free

4). 2Checkout

2CO or 2Checkout has emerged as one of the best paypal alternative with almost comparable transaction rates worldwide.

It offers several currencies for transaction hence you can use it for receiving online payments from almost any part of the world.

Signup with 2Checkout for free

5). Razorpay

Razorpay is an alternative to Paypal which in some terms is much better than Paypal.

Here are the features of Razorpay:

1. It offers Business as well as Personal Account options just like Paypal.
2. Is available in almost several countries
3. It is free to setup and have no AMC just like Paypal.
4. More importantly, it has low transaction fees.

Signup here for free with Razorpay

Conclusion:

I personally use Payoneer wherever I can in place of Paypal, since they fill up the Paypal’s gap well.

Tell us which one do you use??

The post Paypal Alternatives for Receiving Online Payments appeared first on Paraamarsh Business Blog.

हाँ, यह करना अच्छा है, फिर भी आपको यह जानना ज़रूरी है कि अपनी वेबसाइट तैयार करने के लिए बुनियादी कदम क्या हैं, ताकि आप अच्छी तरह जानते हों कि आपका डिज़ाइनर आपको किस चार्ज कर रहा है और कितना समय लगता है ।

या, यदि आप अपनी वेबसाइट को खुद तैयार करने के लिए तैयार हैं, इसे पढ़ने के बाद आपको पता चल जाएगा कि इस प्रक्रिया को कैसे शुरू किया जाए ।

खुद से वेबसाइट कैसे बनाएं? ( how to build a website? )

चरण 1:

आपका पहला कदम जो आपको करना है, वह अपनी पसंद का डोमेन नाम जानने के लिए है जो आपके ब्लॉग / व्यवसाय के लिए सबसे उपयुक्त है।

चरण 2:

दूसरा कदम यह सुनिश्चित करना है कि आपका डोमेन नाम एक वेब होस्टिंग खाते की तरफ इशारा कर रहा है। वेब होस्टिंग आपकी आवश्यकता के अनुसार ली जानी चाहिए।

उदाहरण के लिए:

• लिनक्स / विंडोज साझा वेब होस्टिंग ( Linux/Windows Shared Web hosting ) – अगर आपको लगता है कि आपकी वेबसाइट को शुरुआत से ही भारी ट्रैफिक नहीं होने दिया जाएगा
• क्लाउड आधारित वेब होस्टिंग ( Cloud based web Hosting  ) – उच्च और परिवर्तनीय यातायात वाली वेबसाइटों के लिए उपयुक्त (ज्यादातर ब्लॉग और ई-वाणिज्य वेबसाइट।)
• वर्चुअल प्राइवेट सर्वर ( Virtual Private Server ) – भारी ट्रैफिक प्राप्त करने वाले वेबसाइटों के लिए यह अच्छा है
• समर्पित / प्रबंधित सर्वर ( Dedicated/ Managed Server ) – समर्पित सर्वर बड़े यातायात को संभालने के लिए होते हैं, ई-कॉमर्स पूरी तरह से काम करने वाले वेबसाइटों के लिए सर्वश्रेष्ठ।

Itsmydomain शुरुआती लोगों के लिए एक बढ़िया विकल्प है, क्योंकि यह आपको सबसे बुनियादी वेब होस्टिंग योजना से शुरू करने का विकल्प देता है और फिर किसी भी समय आवश्यकताओं के अनुसार उच्च योजनाओं में अपग्रेड करता है।

चरण 3: अपनी वेबसाइट के निर्माण के लिए सही ढांचा चुनें

1. Weebly के DIY का उपयोग करें (Do It Yourself) वेबसाइट बिल्डर:
   Weebly आपको अपनी वेबसाइट को DIY वेबसाइट बिल्डर के साथ बनाने का सबसे आसान तरीका प्रदान करता है, इसके लिए वेब डिजाइनिंग कौशल, कोई कोडिंग और कोई थकाऊ दिखने वाले काम की आवश्यकता नहीं है। आपको बस इतना करना है कि सिर्फ 1500+ themes में से कोई थीम चुनें और फिर drag and drop करें।

2. Impressly वेबसाइट बिल्डर का उपयोग करें: वेबसाइट की तरह एक ऐप जल्दी बनाएं! बाजार में नवीनतम तकनीक का उपयोग करके, सोशल मीडिया सामग्री का उपयोग करें या अपनी साइट को सेटअप करने के लिए scratch से शुरू करें।

3. WordPress/ Joomla जैसे CMS का प्रयोग करें: यदि आपके पास कुछ तकनीकी ज्ञान हैं तो आप WordPress को अपनी वेबसाइट बनाने के लिए विकल्प चुन सकते हैं। यदि आपके पास डोमेन के साथ वेब होस्टिंग plan है, तो आप आसानी से अपनी खुद की वेबसाइट का निर्माण शुरू कर सकते हैं।

चरण 4:

वेबसाइट को सफलतापूर्वक डिजाइन करने के बाद वेबसाइट को वेब होस्टिंग खाते में अपलोड करें और आपकी वेबसाइट उपयोग करने के लिए तैयार है।

देखा? यह उतनी कठिन नहीं.. शेयर करें  फेसबुक और ट्विटर में..

The post खुद से वेबसाइट कैसे बनाएं appeared first on Paraamarsh Business Blog.

Truly speaking what I have researched so far about SEO in past years of my blogging, I can tell you for sure.. “always try to write with a natural flow, write for the viewers and not for the search engines”

Google’s bots know well which article is grammatically accurate and which one is manipulated for SEO. Surprised?? don’t be.. Let’s move forward to know what can we do for optimizing our article.

How To Optimize Blog Posts For Search Engines

Salient points to keep in mind before start writing a blog post:

1). H1 should be used only once in a post, in case of wordpress blog title is by default h1 and you can’t use H1 anywhere in the post.

Your main keywords must come in the H1.

2). Use H2 afterwards for your next heading, for wordpress users H2 is the first heading you can use. You must use main target keyword in H2 for better Search Ranking

3). Use keyword in the first 150 words

4). Make sure you do not use the keywords many times that it start spoiling the meaning of the sentence. Just try to use them naturally in the sentence.

5). Use focus keyword in ‘alt’ tag of the image. Also do not forget to use atleast 1 image in the article to improve your visibility through ‘image search results‘

6). If you are using meta tags then do not forget to add the keywords in the meta title and meta description.

7). Use h1, h2, h3, h4, h5, h6 in descending order and do not repeat h2 and h1 in your article.

8). Try to write your post in between 500 to 2500 words

9). Use keywords only wherever you find necessary. Unnecessarily using the keywords in post can be marked by search engines as spam.

10). Link other related articles and site sources wherever necessary, it could help increase your domain authority and higher the authority higher you will get preference in search engine ranking.

This Video explains how does google works (created by the google itself)

Criteria followed by Search Engines:

1). Prominence of the keyword

How early in a page keyword appears

2). Preference of the tags for finding keyword

• Search engines start looking for keywords from the page title (meta title),
• then it finds the keyword in the post url
• then it goes to page description (meta description),
• after that it goes to heading tags in the article, priority wise it first goes to h1 to find the keyword (in case of wordpress h1 is same as page title),
• then it finds the keyword in the first two paragraphs of the article,
• then it goes further to the next headings and the contents written after the headings and so on..

3). Frequency of the keyword searched

Number of times a keyword appearing in an article. Be careful placing the keywords, as i suggested before do not place them unnecessarily, but use them carefully and naturally in the sentences other wise your article might reach the spam list of search engines.

4). Site Popularity

Few search engines these days give priority to the popular sites and the number of times a article is liked and reshared over the social media.

5).Grammatical structure of post

Some engines including Google consider grammar in their ranking calculation. Google bots are capable of distinguishing between a overly optimized article and a naturally written article.

6). Synonyms

Most of the search engines these days finds the synonyms in the article and treat them as the keyword itself. So you can use synonyms of your focus keywords in your article and google will find it with the original keyword

These were the most important points and criterions followed by the search engines these days to rank a particular post in the search results. Do keep them in mind before you start writing your article and you will definitely see your article in the top ranking withing a week or two.

Conclusion

The conclusion of this article is that we must not write articles for Search engines, but should write it for the readers, just keeping in mind the aforementioned salient points. If done properly search engines will automatically find your article for the top ranks.

Since Google is earning its major incomes from SEM or paid ads, there is not much left for SEO and now what matters most is the quality of the content, since the google bots are able to read the content and understands whether the article is about the searched keyword or not.

Thus each of us need to focus on the content and the keyword finding preference list of the search engines to rank on the top of the results.

Make sure your articles are well indexed in the google and other search engines then only search engines will be able to find your articles for ranking. You can use google search console or other webmaster tools to index your website.

Drop your valuable comments. Do not forget to SHARE

The post How To Optimize Blog Posts For SEO appeared first on Paraamarsh Business Blog.

How to Switch Hosting Without Suffering Downtime

Step 1:

Buy the new web hosting plan first, and make sure you don’t cancel the previous one before the switching of website is complete (most crucial thing to keep in mind)

Also, do not tell your previous web hosting provider about that you are about to switch hosting, since no company would let their customer go, and probably they can cause hinderance to your migration process.

Step 2:

Now you will have two web hosting accounts both of them with different hosting provider at a time (i.e. your current host and the hosting you want to switch your website to)

Now the importance of this step lies in the fact that you must “keep the file structure same” as that was before in the previous hosting.

You can either use FTP client like Filezilla to download all the files with the same file structure first in your local machine (computer) and then connecting your computer to the newly bought hosting account and uploading the same file structure in there.

Or if you are using cpanel in both the hosts then you can take complete Home Directory backup from the backup wizard in your cpanel and you can directly upload this file into your cpanel of the new hosting account through the backup and restore option.

Sometimes the bandwidth of your hosting account doesn’t allows you to take the home directory backup (when the file size is large) in that case you can go to the file manager through the cpanel of your previous host and select the public_html folder and click on compress button from the top menu in the file manager.
Choose the  Gzip Tar. compression and download this compressed folder from the previous host and upload to the file manager of new hosting, and decompress it there and replace the default public_html folder with the one you just extracted.

Step 3:

Download the database from the previous host and upload it to the new one from the backup and restore option in cpanel in both the hosting accounts. This can also be done via SSH or cPanel’s phpMyAdmin.

Step 4:

Take the backup of your data because sometimes files get corrupted during this whole migration process and could lead to reuining up your hard work.

Step 5:

While emails do not normally transfer, still you can archive your emails from the old host. You can do this by making a POP3 connection to each email address; this way all the old emails are downloaded to your local computer. The new host will not have those old emails, but the new host will be able to fetch new emails.

Step 6:

Now when you have a copy of your complete website on both the webhosting accounts, it is the right time to change your domain name’s DNS in the domain name provider’s control panel.

You may need to contact the new host to find out what DNS settings you will use for your domain name.

DNS name servers usually looks like this (replace “yourhostname.com” with your host’s actual domain name):
ns1.yourhostname.com
ns2.yourhostname.com

Step 7:

After making the DNS changes or I can say after changing the nameservers of the domain name to the new host’s you should wait for atleast 48-72 hours which is advised by the hosting providers, since DNS changes takes this much time to completely start fetching the files from the new hosting server.

During this 48-72 hour waiting period, your DNS will be propagating worldwide and your site will be randomly loaded from either the old host or the new host. After completion of this period, DNS cache will be refreshed properly and your website will start loading the files from the new hosting server.

Step 8:

You can now contact your old hosting provider and cancel your previous hosting account, because they are not required anymore. If you originally bought your domain name from the old host, kindly do not cancel your domain registration.

If you have successfully completed all the aforementioned steps then congrats.. your website is now successfully migrated and that too without suffering any downtime at all!.c

The post How to Switch Hosting Without Suffering Downtime appeared first on Paraamarsh Business Blog.

Best Payment Gateway For Small Business

1). CCAvenue

CCAvenue is one of the best payment gateways, available for all sizes of businesses.

It is free to use for the 1st year hence your customers will be paying 2.0% per transaction as TDR. Furthermore, after 1 year you will have to pay INR 1200/- per financial year as an annual maintenance charge.

It is easy to integrate with your apps and websites, it provides you several options like customizable checkout cart, where you can add your own logo and contact details so that the payment page looks like a part of your website itself.

Process of setting up and documentation takes around 4-7 days and you can start collecting payments online onwards.

Best for Sole Proprietors, Partnership firms, LLP as well as for Pvt Ltd.

2). Razorpay

It was started by some IITians, and no wonder they have always got their name in to the lime light due to their innovations in technology and ofcourse just because it was started by IITians again

Previously their integration process was the most tedious task to perform, but with time they have improved in everything now.

Now you can collect payment on whatsapp, sms, email, QR, or literally through any method easily. And with these changes they have become my new favourite and pushed Instamojo in simplicity towards second spot now!

3). PayTM

PayTM has recently started its service of online payment gateway, but the best thing is it is easiest to integrate. They charge TDR of 1.99% per transaction.

You can even send and receive payments via PayTM app through just your mobile number.

Best for all sizes of businesses, most suitable for the small businesses.

4). PayuMoney

Part of PayuBiz, Payumoney is also easy to integrate payment gateway, whose support is undoubtedly excellent. You will get a dedicated account manager even after you signup with them.

There process is simple and integration is simplest. They have options of integration for all the carts and platforms.

Best for all business sizes.

5). Paypal

This American payment gateway provider is the most easy to use, easy to integrate in addition it is ready to start receiving and sending payments online worldwide, even in several currencies.

All you have to do is to signup with Paypal, fill up your business details in their form and add the bank account details.

After doing this you will receive 2 unique amounts between INR 1to INR 2 in your bank account with them. And you just have to enter those 2 amounts in the paypal dashboard to verify it’s your bank account.

And you are all set to receive payments online, that too in several currencies.

Best for small and medium scale Global Businesses.

6). Instamojo

Instamojo is not that big in the market but no doubt they have come up with the most easiest way to collect payment.

Moreover with Instamojo you can even collect payment by sending link through whatsapp, facebook, instagram or even emails.

It is the best payment gateway in India for small businesses for start collecting payments online since it requires no IT skill at all to setup.

Best for small and medium scale businesses.

How payment gateways work?

Payment gateways make you their submerchant hence letting you start receiving online payments by providing their secure website and IT infrastructure.

In return of which you have to either pay them per transaction amount or annual fixed charge or both.

Process Involved:

Drop your queries in the comment box and also let us know if you have find any other payment gateways better than these mentioned.

Do not forget to SHARE

The post Best Payment Gateway In India For Small Business appeared first on Paraamarsh Business Blog.

To make things easier, we have come up with a simplest guide to start an online business.

Since I am currently heading 2 successful brands, and most importantly I frequently meet several startup founders for helping getting their business started (also this is what one of my brand does), I can tell you in a much better and simpler way, with comparison that which method will work best for your level of requirements.

See The Ultimate e-Commerce Guide to Starting an Online Business a list made easy for you

Now lets start with what comes first-

1. Research upon the products/services: 
   The very first step to start planning with is to know, what you are going to sell in the starting of the business.

This research depends upon:

1. the competition of the products/services in the market
2. feasibility and probability of successful selling of that product/service in the market
3. beating the price war

Now if you are able to get the profitable answer to the above mentioned 3 points, you are all set to research upon the business plan and business model.

2. Research upon the business model you will be following: 
Your success in your venture completely depends upon the business model and the process of doing business you are adopting.

For example there could be 2 basic models of selling – “Marketplace” another one is “selling your items”

Now it’s upto you to opt the business model which can provide you the maximum profit in the first 3-4 quarters.

It is also noteworthy that, starting a business with one model could be changed afterwards as per your market demand and profits. You can also mix two models, which are generally preferred by the founders, since it provides benefits of both marketplace as well as direct selling.

Now when you know the list of products/items you will be selling online along with a proper business plan, now is the time to research which online or ecommerce platform to use for selling your items.

3. Choosing the perfect platform for your online business:
It is crucial to choose the platform for e-commerce site wisely. Since your whole business will depend upon this platform’s performance.

Choice of ecommerce platform

You can choose between following e-commerce platforms for your online business:

• Magento
• Woocommerce
• Shopify
• Bigcommerce, etc

Now let me tell you what you should be looking for before you choose a platform for your online business.

1. Scalability options
2. Option for custom integrations
3. It should have an option for Payment Gateway integrations
4. Option for Shipping integrations
5. Option for website traffic analysis
6. Easy product upload and
7. Easy inventory management

When you are all set to choose the platform, its time to get your business registered as per your country’s norms.

Also, before setting up ecommerce platform, you must be ready with your product photographs (if reqd. ) and product description to upload on your website.

After setting up the products and setting up your company’s registration along with the other tax registrations (as per your country’s norms) your ecommerce business is all set to roar in the market.

Conclusion:

Setting up an online business is not an easy task as it generally looks like and it takes lots of efforts as well as time to implement your ideas. This article is a simple list of things you must keep in mind while implementing your precious idea. Do let me know about if you need any help regarding this in the comment section, also mention your country’s name so that i can help you in a better and precise way.

Do not forget to share!

The post The Ultimate e-Commerce Guide to Starting an Online Business appeared first on Paraamarsh Business Blog.